Ther's never a good time to start your own business but many people in today's uncertain economy are doing just that and they are doing it on line. In order to get on in this era you must have a website and websites will only work if it can be found. New website/business owners very quickly find themselves being drawn into the world of the SEO. The Search Engine Optimiser, basically this is how good your business is doing in the rankings on Google or some other search engine. Search ranking is the placement of your site within your host provider and how the public see it.
Now comes the challenge for all new website owners, learning the key facts for driving search ranking. Getting your website to the top of the search engine results is a very complicated and tricky business and requires effort on your part. The big companies with multimillion pound sites will spend billions on search engine optimisation and much more on other forms of Internet marketing.
You have a choice to drive traffic to your site, you can focus on improving your search engines or you can pay for traffic. There are a few strategies you can employ to your website that will build your business for the long term.
Start your website with good SEO techniques. This needs to be done from day one. Don’t spend money on building a fabulous website to find it has not been built for effective search ranking. You must apply page techniques such as meta tags, headers and keywords to improve the search ranking.
It’s important to put together an SEO plan. Don’t assume that because you build a website you are going to have a top search ranking. It takes a website that is built on sound principles as well as a significant effort in off-page optimization. Off page optimization is the process of building links to your website from third part websites. The higher the Google PR of these sites, the better your search ranking will be. Be sure to include your keywords in the actual link text.
Search Engine improvements are an ongoing task, and should not be taken for granted or left to chance. The correct SEO strategies will ensure you dominate the search ranking for your website. Stick to the plan you have formulated and stay with it until you are at the top of the SEO ranking. Once at the top you must implement a maintenance plane to ensure you remain at the top.
Getting to the top is no easy matter and should not be taken lightly. The top 5 sites are getting the majority of the traffic and that’s where you want to be. It’s the only place to be if you want to grow your business as large or as profitable as you can. So don’t settle for anything less than search ranking dominance.
Begin from where you are. Achieving rankings that you can be proud of does take work, persistence and confidence. Do the right things and you will get to where you need to be.
The most important thing to take home is never give up and don’t settle for anything less than the number one spot.
Ed.
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